Google AdSense has been a lifesaver for many bloggers and creators out there. It provides an opportunity for bloggers to earn money through their websites by using Google’s monetization feature called AdSense. However, sometimes Google AdSense creates a problem for creators if they do not adhere to the AdSense policy. Google AdSense’s ad serving limit is one of the problems that has become a headache for bloggers.
AdSense ad serving limit is a temporary limit placed by Google AdSense to your account because of a policy violation. After this, advertisements won’t be shown on your website until the issue is fixed. Generally, the AdSense ad limit notice remains in your account for a few months and disappears if you fix the violation. Else, it can lead to a permanent AdSense ban.
Google AdSense imposes ad serving limits to maintain a high-quality advertising ecosystem and protect users from malicious or deceptive practices. These limits may be applied due to policy violations, unusual ad activity, or issues with your website.
Understanding the reasons behind these limits is crucial for resolving them effectively. Some of the major causes of AdSense Ad Serving Limits are as follows:
1. Collision with a third-party ad publisher
Is your website running any third-party ads? If so, they might be the reason why AdSense has temporarily restricted the number of ads displayed on your site.
Many ad monetization platforms offer pop-up ads and other types of disruptive ads that negatively impact the reader's experience. These kinds of ads aren't favored by Google.
2. Limited content more advertisements
Are you placing too many AdSense advertisements in your posts or pages? If so, then that also might be a reason for the ad limit. There should be a proper balance between your content volume and the number of ads you are placing on your website.
3. Unusual traffic
Do you buy traffic from spammy sites or use bots to click on your ads? If yes, then this could be the prime reason for the AdSense ad limit.
How to fix Adsense Ad Limit?
There is not an exact way to fix Google AdSense’s temporary ad serving limit; however, you can do a few things from your side to adhere to Google AdSense’s policy which may help you to remove the ad limit.
The first thing you should do is make sure that your website is not violating any of Google’s policies. You can find these policies in the “AdSense Policies” section of your AdSense dashboard. If your website violates any of these policies, then you should change it or remove it as soon as possible.
1. Remove advertisements from other advertisement platforms
If you are using any other third-party advertisements from different companies other than Google, then remove them. Google doesn’t love spammy advertisements from Propeller Ads, Pop Ads, and other third-party sites. I also suggest you remove advertisements from media.net (Bing ads) if you have any on your site.
2. Continue posting contents
Even if your ad servings are limited, Google recommends that you continue to post new content and market your website as usual.
Here are some reasons why it's important to continue posting new content and marketing your website, even if your ad servings are limited:
- Building a loyal audience: By consistently posting new content, you can build a loyal audience that regularly visits your website. This can help increase your website's traffic and engagement, which can in turn improve your website's search engine rankings.
- Improving your website's SEO: Search engines like Google favor websites that consistently post high-quality content. By regularly updating your website with new content, you can improve your website's search engine optimization (SEO) and increase your chances of ranking higher in search results.
- Establishing authority in your industry: By sharing your knowledge and expertise through blog posts, articles, and other content, you can establish yourself as an authority in your industry. This can help build trust with your audience and make them more likely to do business with you.
- Keeping your website fresh and up-to-date: A website that hasn't been updated in a while can look outdated and unprofessional. By regularly posting new content and updating your website's design, you can keep your website looking fresh and up-to-date.
- Staying top-of-mind with your audience: By regularly marketing your website through social media, email newsletters, and other channels, you can stay top-of-mind with your audience. This can help increase the chances that they'll think of you when they're in need of your products or services.
3. Use a few ad slots
Do not run too many ads on your page or posts. If you are using way too many ads on your pages/posts, then Google seems to dislike it. I personally suggest you add the next advertisement after at least 220 words (there should be at least a 220-word gap between the two advertisements).
4. Maintaining Authentic Ad Engagement: Stop buying traffics and avoid invalid clicks
To keep your online presence natural and effective, avoid purchasing invalid traffic or clicks from any sites or agents. This will impress Google and ensure your site is trustworthy. It's best to keep things simple and ethical.
Steer clear of any fraudulent engagements with ads on your site, such as clicking on your own ads, soliciting others to do so, or using automated methods to generate clicks.
If you're unsure of where to place ads, consider posting them to a less-clicked area of the site. Alternatively, to stop invalid traffic to your ads, you can use WordPress plugins like WP Advanced Ads.
5. Turn off Auto Ads
After Google places a temporary ad serving limit on your account, I suggest you to disable auto-ads from Google Adsense if you have turned them on. And make sure to add just one ad slot on your website.
6. Monitor User Generated Contents
If your website allows user-generated content, implement robust moderation mechanisms to prevent the publication of policy-violating content.
Here are some additional points to consider when implementing moderation mechanisms for user-generated content on your website:
- Clearly define what constitutes policy-violating content, and make this information easily accessible to users.
- Utilize automated tools to flag potentially inappropriate content for human review. This can include keyword filters, image recognition technology, or machine learning algorithms.
- Hire a team of trained moderators to review flagged content and make decisions on whether or not to publish it. These moderators should be well-versed in your platform's policies and have a clear understanding of what is and is not acceptable.
- Provide users with a way to report policy-violating content themselves. This can be done through a "report" button or similar feature.
- Act swiftly in response to reports of policy-violating content. Remove or hide the content as soon as possible, and take appropriate action against the user who posted it (such as suspending or banning their account).
- Regularly review your moderation policies and processes to ensure they are effective and up-to-date. Keep abreast of changing laws and regulations that may impact your platform's content policies.
7. Improve User Experience
Enhance your website’s navigation, layout, and design to prioritize user experience. Ensure that ads are placed in a way that doesn’t interfere with content accessibility or clarity.
To further improve your website's user experience, consider the following:
- Implement a responsive design that adapts to different screen sizes and devices. This will ensure that your website is easily accessible and readable on any device, including smartphones and tablets.
- Use a clear and legible font that is easy to read on any screen size. Avoid using fonts that are too small or difficult to read.
- Make sure that your website's navigation is intuitive and easy to use. Use clear labels and organize your content in a logical manner. Consider implementing a search function to help users easily find what they are looking for.
- Use high-quality images and videos that are optimized for web use. Large, slow-loading media files can negatively impact your website's performance and user experience.
- Ensure that your website is fast and responsive. Users expect websites to load quickly, and a slow-loading website can lead to frustration and a negative user experience.
- Test your website's accessibility to ensure that it is compatible with assistive technologies such as screen readers and voice commands. This will help make your website accessible to users with disabilities.
- Use analytics tools to track user behavior and identify areas for improvement. This will help you understand how users are interacting with your website and make data-driven decisions to improve their experience.
- Finally, prioritize content over ads. While ads can be a valuable source of revenue, they should never interfere with the user's ability to access or understand your content. Consider using non-intrusive ad formats, such as native ads or sponsored content, that are seamlessly integrated into your website's design.
8. Creating a Trustworthy Website: Avoid Misleading & Unacceptable Contents
Your website should provide accurate and valuable information to users. Avoid misleading tactics such as false claims, clickbait headlines, or deceptive ad placement. Additionally, Google AdSense has specific content restrictions, including adult material, violence, hate speech, or copyrighted material. Take the time to review your website content to ensure that it is in compliance with these regulations.
Wrapping Up
There is not an exact way to fix Google AdSense’s temporary ad serving limit; however, you can do a few things from your side to adhere to Google AdSense’s policy which may help you to remove the ad limit. These steps include removing advertisements from other advertisement platforms, continuing to post new content, using a few ad slots, stopping buying traffic and avoiding invalid clicks, turning off Auto Ads, monitoring user-generated content, improving user experience, and avoiding misleading and unacceptable contents.
After Google places a temporary ad serving limit on your account, it is suggested that you disable auto-ads from Google AdSense if you have turned them on, and make sure to add just one ad slot on your website. Google AdSense automatically reviews your website for traffic quality and other things discussed above. This process is automatic and it happens time and again. So, it is advisable to follow all the steps discussed in this post and try to adhere to AdSense’s policy.